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SEO Writing
   Every page in site should have different title. No two page should have same title.

Title should have main keyword you wish to target.

Ideally the keyword you are targeting (or whole title) should be main heading. (h1 tag).

There should be only one H1 (main heading in page).

There should be multiple H2, H3 heading.

Keyword stuffing in Meta data keyword is not at all useful. Seach engine does not use Meta Keywords
Meta Desciption, is not used by search engine. But user see Title and Meta Desctiption when your website is shown in search result. Make sure Title and Meta Desctiption are related and main keyword you are targetting is in Title and Meta description.
Second, Make sure that the website does not have any broken links. . A web site with broken or improper links is perceieved at in progress/development/dameaged site. Such site is unlikely to come on top of search result.
No Flash, do not create a Flash home page. These types of index pages have become popular in the late 90's and early 2000's. But creating a Flash home page is a sure suicide for websites. Crawlers will not understand Flash graphics therefore the website will certainly be doomed before it can take off.

Page Speed
Page Speed is very important factor for SEO. If page load takes too much time, it impact usability and search engine will give it lower rank.

Inbound links
Inbound links: tells how important is your website. It tells search engine how good your content is. More links yo your site generally means higher page rank. However these should be relevant link. Getting link from irrelevant site tells search engine that your site is probably getting fake reference and search engine penalize/ignore irrelevant link.
Pictures: Ensure pictures in website has alt tags. If pictures size is larger than what you showing on web page then resize them in advance.
CSS Prites: Use CSS Sprites. It reduce the number of picture object to be downloaded theu user browser.



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